Hey {{first_name|Bro}},
In one of my last emails, I was talking about a winning feature of Spotify:
After the winning feature of Wrapped from the last decade, finally every other platform like YouTube and Discord also came up with their yearly summary.
Like in Discord:
Which server did you spend most of your time
Whom you messaged a lot
How many hours were you on a voice call
While on YouTube:
Whom you watched most
Your interest and stuff
It's an interesting feature, and you should take a look at it too. But everyone is doing it, which means it will be saturated, so this feature, even once a year, will be unpopular.
So, brands will do something unique next year by being a purple cow and you should do unique with your brand copy too.
-AshuRex
Streak: 134
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.