In partnership with
Hey {{first_name|Bro}},
Every December, Spotify does something no other brand pulls off at this scale.
I was checking for the last 2 days, when this thing will come.
As a marketer, after knowing it’s a marketing tactic, I am still addicted to it. Cause they share something, any individual gets excited.
The funny thing is: millions of people hugely promote Spotify for free after this thing gets realised.
Why?
Cause this thing hits the deepest human desire, that is, we all want to feel seen.
That’s nothing but Spotify Wrapped, which is an overall data of your last 1 year of music listening on their app, like:
Your top artists, your top genres.
Your mood, your listening habits.
Your personality, packaged in bright colours with playful animations.
Example of my spotify 2025 wrapped:
People see it and think: “Yep, that’s me and my music. Let the world show this, too.”
So they share it everywhere. And this is where Spotify becomes a marketing beast with this free yearly feature.
-AshuRex
Streak: 132
P.V:
Who was your favourite artist this year, {{first_name|Bro}}?
Let me know, by replying to this email, let’s have some convo.
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
If you have any queries, feel free to ask by replying to this email.
I will get back to you ASAP.