Yo,
This guy is now ruling over the Gen Z Instagram feed lol. It’s becoming part of daily talk and incidents as a joke.
And today in this email, I am gonna talk about their dark marketing insights that no one will have the will to share.
First — the character itself is not a human.
But the things he is saying are cool and straight to the point. His Instagram account has over 586k+ followers.
In each reel, he is targeting different nationalist people like Cuban aunties, American girls, Indian curry guys.
Like what lol???
He is targeting people through boosted posts and ads, to my knowledge, cause he is getting a lot of engagement from the region he wants to target.
I checked; he posted over 8 reels on the same Chinese thing in the last 24 hrs.
So the more the volume, the more the visibility, and the more the sales.
This guy is great at copywriting and marketing without a doubt, and when I checked out his page, I saw copywriting there too.
I was about to leave the page, then they popped up with this:
It’s 10% off every time for everyone lol. It’s just copy to make you feel like you’re getting a reward.
While this line ‘JUST A FEW LEFT- ORDER SOON’ creates scarcity, it can be made better by saying “Only 23 stocks left for today.”
And they are selling to a worldwide audience, so they have to support every kind of payment gateway.
One thing I learned from this guy: “No brand is good or bad. If you’re providing a quality product, all good.”
Also, without any human being in this selling process, it still gets sold.
So we’re moving to an economy where AI influencers will compete with personal brands.
But when everyone is fake and fictional characters, people will need human interaction and a person to trust.
So in the short term, it’s good to make HUGE money. But people will get bored and will want something new.
And I know this guy will sell something different in the future, with something new. Cause he knows the game. And you should too.
So, focus on building something long-term which sustain and sells.
-AshuRex
Streak: 567
State of Product reveals what AI still hasn’t solved
80% of product professionals say AI helps them ship faster, but customers aren’t seeing value any sooner. Atlassian’s State of Product 2027 explores the gains AI is delivering and the challenges that remain, from decision-making that hasn’t kept pace to gut instinct overriding customer evidence.
