Why There's A Penguin On A Book?

Yo {{first_name|bro}},

You bought books. You read them. Also, you finished them.

But there's one little-known thing you always wondered about:

So I opened my laptop, wrote some words on Claude, did some research, and got the point.

It's 1935. A guy named Allen Lane wanted to sell high-quality books at low prices, so it can be available to every kind of people.

During its creation, he needed a logo. Something so simple that people would instantly recognise on a shelf.

He thought it for a while, then one day, his secretary overheard a meeting and casually said:

Allen loved it.

So, he sent a 21-year-old office junior named Edward Young to London Zoo with petty cash and a notebook.

Young spent the whole day sketching penguins in every possible pose. And one of those sketches became one of the most recognised logos on the planet.

That little penguin has been on millions of books for 90 years now. You see it and instantly know, this is a quality book.

That's the lesson here in this email.

Build an identity so strong that people recognise you in one second without reading your name.

-AshuRex 

Streak: 310

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If you have any queries, feel free to ask by replying to this email. 

I will get back to you ASAP.