Yo,
BOOM. BABEEEE.
Australia's #1 copywriter is in the room:
THE DANIEL THROSSELL, as you can see here:
It's September 22nd, 11:30 PM EST.
40+ people from all around the world were in line to join this once-a-year opportunity.
For someone, it was bedtime, midnight, and for me, it was 8:30 AM lol.
Coffee time.
The Copy Creator Club was fully ready and excited for this, with our El Copy Goat, aka Alin Dragu, the host.
3… 2… 1… Show begins.
The talk was on world-building.
If you don't know what that is, let me clarify for you:
Think of Marvel.
You don't just watch one Iron Man movie.
You know the characters.
The places. The inside jokes. The rivalries.
You know Tony's dad issues lol. You know where Avengers Tower is.
So when a new movie drops, you're already in.
That's world-building.
In your brand, it means:
→ Recurring characters (you, your family, your friends, your team)
→ Recurring places (your city, your desk, your chai stall)
→ Recurring stories and phrases only your readers get
And this concept made me realise that putting my family and friends into my content can be the greatest part of my story and world-building.
Same for you.
Talk about your life. Include your family. Add characters into your personal brand.
So people will relate and buy from you.
-AshuRex
Streak: 560
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