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Hey {{first_name|Bro}},
Have you ever played volleyball?
If you did, then you know how it gets played and the importance of team coordination.
Anyone who fails to communicate or mishandles it might end up losing the whole game.
It's the same for the elements of copy:
Elements, I mean:
One Purpose
One Product
One Idea
One Problem
One Emotion
If anything is lacking, then your sales will also leak like water from a broken pipe.
So, fix it at any launch and release the world-class gameplay of your business, or you're just gonna get zero in sales.
I'm not insulting, but I'm spitting facts. So, fix it; you still have time.
-AshuRex
Streak: 163
P.S: If you’re still getting my emails in your promo tab, then do these simple settings, and you will get emails in your primary tab forever.
And let me know if you did all the settings.
Clear communicators aren't lucky. They have a system.
Here's an uncomfortable truth: your readers give you about 26 seconds.
Smart Brevity is the methodology born in the Axios newsroom — rooted in deep respect for people's time and attention. It works just as well for internal comms, executive updates, and change management as it does for news.
We've bundled six free resources — checklists, workbooks, and more — so you can start applying it immediately.
The goal isn't shorter. It's clearer. And clearer gets results.
If you have any queries, feel free to ask by replying to this email.
I will get back to you ASAP.