Hey {{first_name|Bro}},
What’s the biggest problem in human life?
World War? Discrimination? Inhuman acts?
None of these.
Because these 3 Ls have destroyed civilisations, businesses, politicians, and even individual creators like us.
These traits are so powerful that even the wisest men in history struggled with them.
One of these 3 Ls is Lust (sexual desire).
It’s a strong human emotion. Either you control it, or it controls you.
And in our teenage years, it’s very common to fall into lust.
But if you learn to control it, you’re not just saving energy, you’re building self-confidence and killing the other 2 Ls: laziness and lack of self-confidence.
Because one L leads to another. Control the supreme L, and you can control the rest.
Same in copywriting.
The below 3 Ls can either destroy your copy or make it powerful:
Lack of clarity
Lack of one clear idea
Lack of audience understanding
These are the top 3 Ls you must watch out for when writing any copy.
Ignoring one L is enough to get no sales.
But the good news?
You can fix it if you research it and write it well.
Think and smile, {{first_name|Bro}}.
-AshuRex
Streak 53
P.S.
If you didn’t watch my recent video on how you can level up your life like a video game,