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Hey {{first_name|Bro}},
If you know the viral sensation of social media:
My name is Mamdani: M-A-M-D-A-N-I !
After winning the mayoral election, he became the first Asian-African-American Muslim mayor in New York history.
There is a lot of politics on both the right and left parties, while the media makes money and generates revenue from TRP by showing biased information.
And here, we are not discussing who is wrong or right, {{first_name|Bro}}.
But we are here to learn how he won alone through his 5 marketing tactics while the right wing was watching.
No. 1 Marketing Tactic: He Is A G In Communication.
Joharan explained his ideas like a friendly school teacher.
Everyone understood him: kids, grandparents, busy people, and people who know basic 5th-grade English.
If you’re easily connected with anyone, you will be heard by them.
Every. Single. Time.
No. 2 Marketing Tactic: He Was Everywhere Online (Like a Viral Ad)
Instagram, TikTok, YouTube, Twitter: everywhere just Mamdani and Mamdani.
Every time you opened your phone, you saw his face smiling at you.
{Not gonna lie, I love his smile lol}
He became so visible that people couldn’t forget him, and he stayed at the top of their minds.
No. 3 Marketing Tactic: He Used Many Languages (So Everyone Felt Included)
English, Spanish, Hindi, and Arabic, he posted his ad campaigns in the majority of languages New Yorkers speak.
Cause when you speak someone’s language, you win their heart, and make your message get to them.
No. 4 Marketing Tactic: He Told Stories, Not Boring Speeches.
Instead of a lengthy political pitch, he told small stories about New Yorkers ' daily problems, dreams, and various things.
In copywriting, Stories = emotions, and emotions lead to action.
Action in Mamdani’s campaign is nothing but a vote for Mamdani.
No. 5 Marketing Tactic: He Showed Proof (Not Empty Promises)
He made videos of himself talking with people. Photos of spending time with poor New Yorkers in the streets.
He understood them and then made plans to make a better city for them. Also, he is straightforward and transparent with his actions and decisions, which makes him more reliable.
These are the top 5 things I found in his marketing tactics which no politician has done before.
And I don’t know if the things he promised will happen or not, but his smile always made me write good copy lol, and his marketing teaches us a lot of stuff.
For the peace of the world and copywriting.
-AshuRex
Streak: 116
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