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Yo,
You know what the worst lead you can ever get?
The free leads.
Cause 70% of them are not qualified, and they just burn your money, time, and email deliverability.
When I saw my email list, all of them are Gen Z, under 28, and 70% of them don't engage at all.
So I decided that in the future, there will be a price to this newsletter, like a lifetime subscription with a one-time fee.
So a subscriber can be serious for whatever they are subscribing to, or they are just playing around lol.
And make sure you filter them out from the very first interaction with your surveys and segments.
Otherwise, you're gonna get fucked up in everything.
So it's a kind reminder from me to you.
Peace.
-AshuRex
Streak: 333
Get what you want from TV advertising
What you want from TV advertising: Full-screen, non-skippable ads on premium platforms.
What you get: "Your ad is on TV. Trust us."
Modern, performance-driven CTV gets your TV ads where you want with transparent placement, precision audience targeting, and measurable performance just like other digital channels.
TV doesn't have to be a black box anymore.
If you have any queries, feel free to ask by replying to this email.
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