Hey {{first_name|Bro}},

Have you heard “The Reverse Engineering” by any chance? 

"Absolutely yes!"

But do you know the meaning behind it in marketing?

You:

Well, it's not any black hole mystery or some heavy mining engineering stuff.

But it's simply used in marketing to dig into your competitors' and big creators' funnels by reverse engineering them.

For example, if Hormozi is selling his book "$100M OFFERS" for free, his primary goal is to get people into his email list.

Then he warms them up and tries to sell mid-ticket or low ticket.

And at the end of the funnel, they come up with a high-ticket offer and make money.

It looks something like this:

But the inner workings of how exactly everything happens through emails, then downsells, upsells, and other offers, is like a branch of trees that can be uncovered by reverse engineering.

So, next time you're writing for any niche, for example, construction:

  • Subscribe to the 10 best construction specialists and company newsletters. 

  • Check out their lead magnets,

  • see what they are upselling or downselling to you.

And if possible, buy some of their offers, so you can dig into their process.

-AshuRex

Streak: 235

P.S. If you want to dig deeper in your research than the Mariana Trench, then this tool might help you👇🏻

Here’s how I use Attio to run my day.

Attio is the AI CRM with conversational AI built directly into your workspace. Every morning, Ask Attio handles my prep:

  • Surfaces insights from calls and conversations across my entire CRM

  • Update records and create tasks without manual entry

  • Answers questions about deals, accounts, and customer signals that used to take hours to find

All in seconds. No searching, no switching tabs, no manual updates.

Ready to scale faster?

Start now →

If you have any queries, feel free to ask by replying to this email.

Reply

Avatar

or to participate

Keep Reading