The Pork Eater & A Vegetarian Friend

Yo,

Before you read further, I want to give you a quick disclaimer: I am not gonna harm anyone's beliefs, and whatever you like or dislike.

But I am gonna share my raw and authentic experience on this topic and give you an amazing copywriting lesson at the end.

So let's begin.

Me and my Discord bro were walking in the streets of Shillong, Meghalaya.

Cause we are here for only 2 days, it's better to travel and explore the city, culture and people rather than sitting in our dormitory rooms.

So by walking, I bought this white-black winter wear, as you can see.

Then we moved ahead and ahead by seeing Google Maps.

Then, at one road called Jail Road, we walk beside it, and people are selling pork fry and pork dishes.

I was feeling weird cause I recently became a vegetarian because of some allergic issues with non-veg products.

But my Discord friend's eyes were glazing over like he saw a million dollars in cash on the road and just wanted to grab it.

He asked: "Wanna try pork?" (With a sexy smile)

I said, "Are you kidding?" (With Angry Voice)

He: "No, I am not. Let's try, bro." (still has the glaze in his eye)

Me: "It's 101 times I said I am a vegetarian." (in a frustrated manner)

He: "Oh, I forgot cause the reason I live, the majority of people are non-vegetarian and eat pork. So whenever I am with my friends, I say, 'Let's eat meat.' But next time I will remember when you travel next time lol."

And it's something similar that happens with copywriting.

You will ask, "How, Ashu?"

Your audience. Cause my friend thought he was with his regular audience and tried to offer the pork, but I am not the right audience.

And it's the same if you write any copy. Make sure it's properly aligned with your audience.

Don't give any reason to say no. Clear every objection.

For example, Someone is looking for Mexican pizza, so just give him that. Or if you don't have it, just offer others. If he says yes to any.

Or if he just wants Mexican, then say sorry.

That's how the game works.

And let me know how this email is.

-AshuRex

Streak: 329

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If you have any queries, feel free to ask by replying to this email. 

I will get back to you ASAP.