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Hey bro,
You know what the greatest power of Apple is?
It's not the iPhone. It's not the design. It's not even the tech.
It's the perception they create.
Apple sets a narrative. Then they deliver exactly what they promised.
Premium product. Premium experience. Premium brand.
And people buy into it before they even see the product.
The same thing happens in copywriting.
Your words create a perception. And if you deliver on that perception, you win.
And it's the same for me in real life. When I step out of my home in my OG black outfit, everyone calls me "sir."
Even though I'm young.
The shopkeeper. The bus conductor. Even some of my friends lol.
So, I'm kinda cooked lol. But I ignore it. Because I know exactly why I always wear black.
At home. In public. Everywhere.
And it's not about fashion. But it's about perception.
The Black colour in psychology says: I'm serious. I'm focused. I matter.
And people treat me that way before I even open my mouth. That's the power of controlling your narrative.
Apple does it with branding. I do it with my outfit. You should do it with your copy too.
Set the perception. Then deliver on it.
If you want to know the exact reason I always wear black, tap here to watch this video 👇
- AshuRex
Last call for GURU: free and virtual, Nov 12–13
What do Molly Ringwald, Dan Levy, Amy Porterfield & a world record have in common? They'll all be at GURU Conference 2026. 100% Free. 100% Virtual.
If you're obsessed with marketing like we're obsessed with marketing, GURU is the must-attend conference of the year. We'll be covering all things email marketing: B2B, B2C, newsletters, deliverability, email design, AI & more.
You can expect to walk away with new email strategies, the very latest digital trends, and how to step up your email performance. But don't worry, we also like to have fun. This year's theme is rom-com, so there will be DJs, meet-cutes, and a cutest pet contest. (Start prepping your dog's headshot now.)
Don't miss out. Join us Nov 12th & 13th for the largest virtual & free email marketing conference, powered by Constant Contact.
