Hey {{first_name|bro}},
You know what the greatest power of Apple is?
It's not the iPhone. It's not the design. It's not even the tech.
It's the perception they create.
Apple sets a narrative. Then they deliver exactly what they promised.
Premium product. Premium experience. Premium brand.
And people buy into it before they even see the product.
The same thing happens in copywriting.
Your words create a perception. And if you deliver on that perception, you win.
And it's the same for me in real life. When I step out of my home in my OG black outfit, everyone calls me "sir."
Even though I'm young.
The shopkeeper. The bus conductor. Even some of my friends lol.
So, I'm kinda cooked lol. But I ignore it. Because I know exactly why I always wear black.
At home. In public. Everywhere.
And it's not about fashion. But it's about perception.
The Black colour in psychology says: I'm serious. I'm focused. I matter.
And people treat me that way before I even open my mouth. That's the power of controlling your narrative.
Apple does it with branding. I do it with my outfit. You should do it with your copy too.
Set the perception. Then deliver on it.
If you want to know the exact reason I always wear black, tap here to watch this video 👇
- AshuRex
Streak: 253
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