Hey {{first_name|Bro}},
If you ever go near the seashore or riverside, you will see fishermen catching fish like this:

And the way he catches it has technique, but you think it's all simple, but it isn't.
Because they first analyse:
The right place to throw their net.
The flow of the river, the no. of fish in the river during fishing
And the angle they need to throw to catch fish.
And it's the same for copywriters.
If you want to catch a client in the red ocean of freelancers, then you have to pick the right market and the right people.
Then you have to cast your net, which is outreach or inbound leads, to catch those clients.
And the way you analyse and approach them is your offer and personalisation. Either it will hook them, or they will get released.
It's a long process to learn, cause the fisherman was also a beginner when he started. He didn't know where to go or how to catch, but as time passed, he got better.
So, without overthinking, do outreach and improve with every piece of feedback, {{first_name|Bro}}.
-AshuRex
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