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Hey {{first_name|Bro}},
We all talk about who’s great in the US when it comes to marketing and business.
And it’s fair because of capitalism, and the land of opportunity creates a lot of legends. But sometimes, we completely ignore the local men.
So today’s email is about the father of Indian copywriting.
Someone who did world-class marketing in a country of 1.4 billion people, with different languages, cultures, beliefs, and emotions, which is a nightmare for any marketer to navigate.
That man is Piyush Pandey.
From Fevicol to Cadbury, from elections to festivals, his ads didn’t feel like ads.
But they felt like conversations your uncle, mother, or neighbour could have. And all of his copy sounded like real Indians talking to real Indians in their tone and language.
That’s why his ads and copy worked so well.
And if you ever want to read his marketing tactics and his life experience, then check his marketing book here.
— AshuRex
Streak: 167
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If you have any queries, feel free to ask by replying to this email.
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