The day I became an uncle

Yo,

Let me tell you one funny fact before talking about copy.

In India, we call our mother's brother, then mother's father, and a lot of relatives in different wordings.

But in English, we call almost all relations as uncle.

So I became a Nana (means Aja in Odia). My mom's sister's daughter's husband's brother's daughter has a son.

But in English, i am uncle of that kid.

It's funny to see how culture and language change the entire dynamics in relations.

It's the same for copy.

When you're writing for the same product, but the audiences are from different countries.

Then the copy needs to be seriously changed based on their involvement in culture.

So make sure to know your audience's culture and the language they speak.

-AshuRex

Streak: 346

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