I was just checking out my room and background setup for YouTube before writing this email, {{first_name|Bro}}.
And I wanted to make it better, so I bought a lamp and a wooden shelf.
But the problem isn't setting these things up, but the lighting, distance, and shadow.
Then, I came with my tape measure, moving the lamp 3 inches left, then right, watching how the shadow fell on the wall behind me.
Cause these small details can impact a human's psychology a lot and can make viewers go away or stay on the video.
And it's the same for copy. Just like one bad shadow ruins a YouTube thumbnail, one unaddressed objection in copy ruins a sale.
So, if your customer is buying a property, you have to clear every objection, like:
Is the neighbourhood safe?
Are there hidden fees?
What's the resale value?
Then they will open their purse and pay you money. Or with only one objection, they will not buy your stuff.
-AshuRex
Streak: 223
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