Yo {{first_name}},
In the fast-moving AI era, there is one graph that has made me rethink personal branding.
Look at this:
I got it from the book called “Designing Brand Identity “
Can you see how things keep changing over time?
Like, in the distant past, you could have a public persona and a completely separate private life.
But in the present day, you have to show a little more.
And in the future, when everything will be unreal, when everything will be AI, you need to show everything you have in your private life.
I'm not saying show your bank statements and what you do at midnight in bed lol.
But your daily activity, your family moments, when you're travelling, your emotions, because that's what is gonna win in the future.
And right now, it's already winning. Cause the future is already here.
I'm not saying you have to start a personal brand, because most people in my list don't have one.
And if anyone has, they are probably not active.
But if you're working with clients, say to them: "Bro, you have to put yourself and your family out there too."
Because in the future, there will be a lot of faceless creators. There will be a lot of AI content.
But the only thing that will stand out is face value by blending your public life with your private life.
That's the future of personal branding.
-AshuRex
Streak: 496
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If you have any queries, feel free to reply to this email.
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