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Hey {{first_name|Bro}},
Most copywriters around you have no idea how attention really works.
They write posts, tweets, and ads every week, but no one stops to read them.
Why? Because their headlines suck.
They think writing a headline is about sounding smart…
When in reality, it’s about making someone curious enough to stop scrolling.
That’s why average books like this ⬆️ sell a million pieces of copy, not because they’re better written, but because their titles and covers made people stop and think.
So next time you write a headline, ask yourself:
“Would this make a stranger stop and reread it three times?”
If not, it’s invisible. And invisible words never sell.
So here’s a simple trick to make your headline better:
Use the NESB emotion[New, Easy, Big & Safe] + 4U Formula [Unique. Ultra-specific. Useful. Urgent] using any 2U’s is enough to make a great headline.
And a million-dollar copy giant breaks this down, with live examples in a short video,
so you can literally watch how to turn a boring headline into one that stops the scroll and sells.
-AshuRex
Streak: 92
If you have any queries, feel free to ask by replying to this email.
I will get back to you ASAP.
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