Yo,
I was walking down the street in my hometown, looking here and there, until my eyes fell on this:
As you can see, there are a total of 12 characters.
And out of them, 6 characters are in red, and another 6 are in black. But to be honest, the black is more attractive, instantly eye-catching.
It says something written in black: "BIG 30%."
And after reading the red one, I was like, "Okay, what the fuck? Sale and off."
So: BIG SALE, 30% OFF.
And I love to see this on the streets. These guys are using psychology in the colouring to do their stuff.
I might not go and talk with that guy right now, because it's a ladies' store and there's a lot of crowd at that moment.
But I will go one day when the crowd isn't there.
I'll go and ask: "Why did you paint it black and red? Why not one colour?"
Cause there's a very good psychology behind it. Whether it's the shop owner or the signboard guy who did this.
And we would love to work with these guys who are at least spending this much creativity outside their shop.
We can target them as a local client. And it's the same for you.
If you're looking for a local client, make sure they present themselves well, as I mentioned in my last email about branding and logos.
Just find them cause it's better to work with them.
-AshuRex
Streak: 446
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