Hey {{first_name|Bro}},
After my exam, I was heading home on a private bus.
But my look suddenly went to the conductor, who was doing something interesting.
At every stop, he was saying: "This is the last bus for X place, so come or stay where you are."
If you know the basics of marketing, he was using scarcity (the availability of something) to make people take action.
And actually, 2 to 3 people were converted by this false marketing. But after they realised the truth, they instantly lost trust in this bus.
One of them even got off the bus because of the false marketing.Β
Then the bus driver said to the conductor, "Why are you telling them this is the last bus for place X?"
The conductor said, "I always say it."
Bus driver: "Don't say it, or you'll see more people leaving the bus like this."
He nodded his head and realised his mistake.
It's the same for you. Never lie to your audience and readers.Β
If you did, say sorry as soon as possible, or you'll lose trust.
-AshuRex
Own Your Brand's AI Voice
The only platform that designs, licenses, and captures a Branded AI Voice from real, consenting actorsβnot from scraped data. Trusted by BMW, Superbloom, and Cresta.
If you have any queries, feel free to ask by replying to this email.Β
I will get back to you ASAP.

