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Hey {{first_name|Bro}},
After my exam, I was heading home on a private bus.
But my look suddenly goes to the conductor, who was doing something interesting.
At every stop, he was saying: "This is the last bus for X place, so come or stay where you are."
If you know the basics of marketing, he was using scarcity (the availability of something) to make people take action.
And actually, 2 to 3 people were converted from this false marketing. But after they realised the truth, they instantly lost trust in this bus.
One of them even got off the bus because of the false marketing.
Then the bus driver said to the conductor, "Why are you telling them this is the last bus for place X?"
The conductor said, "I always say it."
Bus driver: "Don't say it or you'll see more people leaving the bus like this."
He nodded his head and realised his mistake.
It's the same for you. Never lie to your audience and readers.
If you did, say sorry as soon as possible, or you'll lose trust.
-AshuRex
Streak: 140
P.S. If you didn't watch my recent video on: The Best Book I've Read in 2025 So Far (9 Game Changing Lessons From It)
(And make sure to do me a little favour: leave a comment on the video so I can reach more people like you, {{first_name|Bro}}.)
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Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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