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Hey Bro,
Last week, I went to print a black poster for my YouTube setup.
Three shops said, "It'll damage our machine."
So hell nahhh…
I thought they were bullshitting me. But they weren't.
A full black poster eats 40x more ink than normal prints.
Their ₹10 print costs them ₹300 in toner. Plus, it overheats the machine and warps the paper.
BUT….
I did something smarter. Printed the same text with a black outline of white font on white paper.
And stuck it on black chart paper.
But the funny thing is, it looks exactly like the black paper version lol. And when I see it with my own eyes, it looks weird. But for the camera, it’s perfect.
Same for copywriting.
I used to spend 8 hours writing 2000-word emails. Listed every feature and polished every sentence.
Now?
300 words. One story. 5-15mins {with final draft}.
The short email feels incomplete to me. But readers respond better to it.
So, Next time you write copy, ask: “Am I doing this because it matters to them, or because it makes me feel good?”
Cause one wastes time, and the other makes money.
-AshuRex
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