Yo, do you know the American NFL?
That's the world's No. 1 league in money and popularity.
While you know the second?
It's the Indian Premier League, the IPL.
It’s My Fav. Team Tho (RCB+)
A Cricket League.
And of course, it's bigger than the European Premier League. Players are being sold for millions in auctions.
There are a lot of brand games and sponsorships these days.
Especially when I was watching yesterday's game on OTT called JioCinema.
They made a feature for a food delivery app called Zomato so they can keep the viewer's attention and get the order without drawing attention to the app.
In return: commission from that food delivery app, more viewership, more ads run, and more revenue generated.
Because keeping the attention in copy or content is the biggest power today.
If you know it, you know it all.
-AshuRex
Streak: 338
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