Yo,

Whenever I open my Instagram, my feed comes up with these reels:

"I don't live in California; why the f*ck am I getting these reels?"

Well, the algorithm now knows my interests very well.

Cause I like money and class, which California has with Hollywood & Beverly Hills lol.

Also, the School of Hard Knocks YouTube channel made a lot of street interviews with billionaires and multi-millionaires there.

(Well, the guy who goes and asks: “Excuse me, sir, how did you become rich?”)

A lot of people from Asia have the American dream, and at one point I had it too.

But over time I started liking Europe a lot. 

And there's some reason behind it, which I will share another day in my future emails.

But before that, there's another secret future millionaire who is going to rise in the next few years.

And he is none other than the most famous copywriter from California, Los Angeles:

JOHN THE DON (Real name: John Cripps)

He is intellectual, analytical, and a good reviewer, which makes his copy the peak of the roof.

And I guarantee you will learn a lot from this future multi-millionaire. 

If I am saying this about John, putting my reputation in this newsletter, then I am not kidding.

Tap here to be part of his California Copy Secrets.

-AshuRex

Streak: 577

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

If you have any queries, feel free to reply to this email.

I will get back to you ASAP.

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