Hey {{first_name|Bro}},
It’s 2 AM. And I didn’t sleep cause i was working and scrolling on Amazon for my next marketing book.
And I have already read most of the books written by Ogilvy, Hopkins, Halbert and so on…
But then I saw that one marketing book was missing from my bookshelf.
That’s the book of a guy who created some of the most famous ads in a country with 1.4 billion people.
With Multiple languages. And Different cultures.
The father of Modern Indian advertising and his ads still run on tv.
The Man:
Piyush Pandey!
Author of the autobiography "Pandeymonium" and his marketing life as you can see here:
This book not only teaches copywriting tactics. But it's his life, successful and failed ad campaigns and his decisions.
That's exactly why I wanted it.
Most copywriting books give you formulas and templates, but this book shows you how someone actually thought through real problems.
In a situation:
A product nobody cared about.
A market that spoke 20 different languages.
Audiences that had nothing in common.
And he made it work anyway. That's what separates good marketers from average ones.
You can memorise 50 headline formulas. Or you can learn how one guy built campaigns that moved millions of people who didn't even speak the same language.
I'll take the second one.
What about you? What will you choose, {{first_name|Bro}}?
Let me know your thoughts by replying to this email.
-AshuRex
Streak: 244
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