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Poetry is better than any copy.
That’s not my line, {{first_name|Bro}}. But Modern copy master Ben Settle once said something similar on his podcast.
And it sounds funny at first. But think about it.
One strong piece of poetic writing, something that hits emotion and delivers a lesson, can sell to millions of people.
That’s why:
Songs sell.
Slogans get viral all over the media.
And some musical video ads feel more than just an ad.
Cause it connects with people's day-to-day life, and gives value to them.
And value always gets paid. Sometimes as royalties, sales, or as influence.
So if you know how to write poetry. Start fu*cking writing it, cause who knows your poetry can be the next viral sensation and would be mentioned in my future emails.
Just write it.
-AshuRex
Streak: 176
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Clear communicators aren't lucky. They have a system.
Here's an uncomfortable truth: your readers give you about 26 seconds.
Smart Brevity is the methodology born in the Axios newsroom — rooted in deep respect for people's time and attention. It works just as well for internal comms, executive updates, and change management as it does for news.
We've bundled six free resources — checklists, workbooks, and more — so you can start applying it immediately.
The goal isn't shorter. It's clearer. And clearer gets results.
If you have any queries, feel free to ask by replying to this email.
I will get back to you ASAP.