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{{first_name|Bro}}, It's 8:24 pm with 18°C. I am writing this straight from my cousin's wedding.
It was happening in one hotel, which had an open ground area, with musicians, TV displays, and all the necessary arrangements for food.
But the most hectic thing at that time was cold. It's winter days. How can you make a reception in a cold area like this?
My fingers are freezing while I type this, and it's also giving the guests a little bit of pain while we're having the function.
And it's the same for copy. You have to make your audience painless.
Like this image:
Here, it moves them from pain to pleasure, and your copy should solve the problem and pain in that way, so they will get to the point where they solve their pain.
So mark the lesson: make them feel the pain in copy, and your product should be the pleasure of that pain.
P.S:
If you're still getting my emails in your promo tab, then do these simple settings, and you will get emails in your primary tab forever.
And let me know if you did all the settings.
-AshuRex
Streak: 153
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
If you have any queries, feel free to ask by replying to this email.
I will get back to you ASAP.