Yo,
I was at a founders event, in a room in a bar and lounge.
And the funny thing is, that bar has 2 rooms connected to one restroom.
So a guy from the other room came out looking like a f*cking ghost.
I was like, WTF?
Then I looked at the date: it’s October 31st, Saturday. And my calendar is also looking spooky.
I realised, oh, it’s Halloween.
Then I entered the Halloween room just to experience it.
It was completely bloody red.
Most of the people were younger than me, and some were around my age.
And one guy from the corner of the room called out: “Yo, bro, Ashu.”
I was like: “Does anyone know me here?”
That guy said: “I am Jeevan.”
“I am Ashutosh. Do I know you?”
“Yes.”
“How?”
“We talked on Instagram.”
“I didn’t remember you because I get a lot of DMs a month.”
“Yo, I worked with an Indian creator.”
“Okay, cool, now I remember.”
I asked: “What are you doing here?”
He said: “Celebrating Halloween.”
I said: “Okay, cool. Enjoy.”
Then I came home after the founder’s event and thought:
“What the f*cking Halloween is this? Why does it get celebrated? What’s the history?”
Most people know how to celebrate it. But they don’t know the history.
Let me tell you why it started, and how brands are using it as a hell of a sales day lol.
It began with the Celts.
Long ago, people called the Celts lived in what is now Ireland, Scotland, and Britain.
They had a festival called Samhain (say it like “SOW-in”) on the night of October 31.
It marked the end of harvest and the start of the cold, dark winter.
They believed that on this one night, the wall between the living world and the spirit world got thin, so ghosts could walk on Earth lol…
To stay safe, people lit big bonfires and wore masks and costumes so the spirits would not recognise them.
That’s where it all begins.
In America alone, people spend billions of dollars on this day every year.
While brands do these 8 things below to get more sales:
Limited “spooky” editions.
Spooky packaging and decorations.
Costume and party sales.
Fun social media posts.
Contests and giveaways.
Halloween parties and events.
Special discounts.
Collaborations with movies and games.
Next year I will write some Halloween emails lol.
-AshuRex
Streak: 592
P.S. The first image was generated by AI, and the idea behind these monsters is from one of the sensi Ben Settle’s emails lol.
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