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Hey {{first_name|Bro}},
There’s been a lot of ups and downs happening in my life lately.
I’ve been running from home to the hospital again and again because of my 93-not-out grandma.
And the things she talks about these days are very awkward.
Yesterday she said:
“Your grandpa and I had 15 babies, but nowadays people aren’t able to make even one. I’m lucky I’m still alive. I don’t know what God’s next move is, but Ashu, do something meaningful in your life for your family and the supreme God.”
These lines made me emotional and laugh at the same time.
First thing that struck my mind was: “ Bro, who makes 15 babies?!”
Then I realised, this was during the British Empire era, their mindset around women’s education was limited.
She never went to primary school, but the life experience she gained is unmatchable.
And honestly?
Copywriters should have the same level of deep knowledge and experience with the brand they’re writing for.
Because if you want to write for any business, you must research like crazy about it,{{first_name|Bro}}.
You need to know everything from head to toe about the customer’s behaviour.
Then you can write persuasive, well-targeted copy that drives sales like crazy.
-AshuRex
Streak 67