Yo,
I was starting my morning with this beautiful view:
And the book you're seeing, I am on the first page of it, and got stuck on one sentence, which made me write this email to you right now.
The man who wrote this book is a legend in Indian advertising, often referred to as the father of Indian advertising: Piyush Pandey.
He said, "I would rather be a multicultural marketer than be a multinational marketer."
Bro, if I lived in the US, I could target a gig in the UK, so my approach is multinational.
But do you know the UK culture?
The 4 countries it's made of, with different languages, do you know their regional accents and festivals they celebrate?
So that's the issue as a multinational guy. But if you go multicultural, you go deep down into it.
So, research as a multicultural marketer.
-AshuRex
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