In partnership with
Yo,
A lot of people keep asking me: "Bro, why do you have this on your cap? You get the name, but why the circle and all that?"
So let me elaborate like Iron Man telling Jarvis to update his suit load capacity lol:
Well, "Arth" (Sanskrit) means money, and "Axis" (Latin) means growth.
Together, your money grows with us. There are 3 things in it:
The X
The centre point
The circle
The circle represents the agency. Everything inside the circle is the agency's space.
When any business, which is a centre point, comes into this space, it grows in every direction.
Like an axis, which has 2 directions: X and Y.
Here, the X is a symbol of luxury.
In Pythagorean/Westren numerology, the letter X carries the number 6, which belongs to Venus, the planet of luxury, beauty and attraction.
There was a lot of creativity and brainstorming behind designing this.
As people from the creative and marketing space, we needed something that looks creative and luxurious and attracts good clients.
The typography is bold because the agency works with serious clients.
"ArthAxis" is in bold capitals, and "Media" is in grey. Grey, because it signals premium branding.
White is just the primary colour. Blue is for trust.
So, look at your own brand logo. Can you explain every part in one sentence?
If not, it's not done.
-AshuRex
Streak: 595
It's time to set up your holiday streaming campaign
Are you ready to reach holiday shoppers on CTV? For many streamers, the season is already underway.
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Meeting those shoppers is easier than you might think. Begin with the seasonal outcome you hope to drive: awareness, online sales, leads, store visits, or another measurable goal. From there, define your audience, upload your creative, set the budget and campaign dates, and establish measurement before launching. You can even create a shoppable ad unit that lets streamers buy with a click of their remote.
Our holiday playbook offers a month-by-month guide to reaching shoppers during this all-important time of year.
First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.
If you have any queries, feel free to reply to this email. I will get back to you ASAP.
