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Hey {{first_name|Bro}},
Today is the kite festival in our area. Also called Makar Sankranti in the majority of India.
This day marks the end of winter and the start of harvest season. So, people celebrate with kite flying, sweets, and prayers to the sun god.
But the funny thing is, one of the ads made me laugh so much that I feel it will be good to share with you:
Little Overview OF Ad (So it will be understandable for you):
Brand: Swiggy Instamart (quick grocery delivery service within 10 minutes in India)
Headline: "Kat gayi?" (it means, "Did it get cut?" referring to the kite)
Body Copy: "Get kites and more in just 10 minutes."
First, the headline "Kat gayi?" is what everyone shouts when their kite gets cut during the festival.
It's the exact pain point the customer has.
Their kite got destroyed, they’re frustrated, and need a new one RIGHT NOW.
That’s why the brand sells the solution to get another kite in just 10 minutes, faster than running to any store and buying another one.
And the billboard itself has a torn hole in it, like a cut kite.
The creativity matches the copy perfectly as a model with a 10/10 look. But the amazing thing is, it's only 2 words in the headline.
Just "Kat gayi?"
Everyone who sees it immediately understands.
And the biggest copy lesson from this ad is:
“Speak your audience's language. Use the exact words they say when they experience the problem.”
So next time you write, ask yourself: what's the exact phrase my audience uses when they're in pain?
Use that. And Happy Makar Sankranti to you, {{first_name|Bro}}.
-AshuRex
Streak: 192
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