In partnership with

Hey {{first_name|Bro}},

The phrase "In the land of dumbasses, a smart ass is gay" is so cringe.

And I got this line from the intro of Ben Settle's podcast. It's kind of his tagline, you know.

But I actually felt that phrase when I saw an ad from the Jaguar Car Brand sent by Copy John:

I was like: “WhAt ThE fUcK”?

You're selling a car, but there's no tone or branding about the car. 

Just a picture of a car with a lady. And the headline is more like a condom ad, and the car made me refer to there will be some fun inside it with Jaguar Con*om.

In the comments, one guy even asked: "Are you guys selling cars?"

That was hilarious. 😂 

The ad marketer is smart, but the audience he's selling to wasn't right at all.

So he sucks, {{first_name|Bro}}.

If you want to save yourself from situations like this in the future (hope you don't), talk to the right people in their understanding tone and then read the ad below:

Introducing the first AI-native CRM

Connect your email, and you’ll instantly get a CRM with enriched customer insights and a platform that grows with your business.

With AI at the core, Attio lets you:

  • Prospect and route leads with research agents

  • Get real-time insights during customer calls

  • Build powerful automations for your complex workflows

Join industry leaders like Granola, Taskrabbit, Flatfile and more.

-AshuRex

Streak:141

If you have any queries, feel free to ask by replying to this email. 

I will get back to you ASAP.

Reply

or to participate

Keep Reading

No posts found