Hey {{first_name|Bro}},
Copywriting isn’t just about writing fancy words on Google Docs, notebooks, or sticky notes.
You can use it every single day in how you speak, think, and interact with people.
Something like that happened to me yesterday…I was at a fair and spotted a book stall.
One book, The Dip by Seth Godin, caught my eye.
I asked the seller what the price of it was, and he said “the price was fixed: ₹180 (~$2).”
Then I quickly searched the same book on Amazon. The cheapest price there?
₹160 (~$1.77).
That’s when I realised the seller had made a mistake.
He was selling solo business and anime books at a higher price, in a place where most people already know how cheap books are online. So, of course, no one was buying it.
The shop was completely empty, not a single customer, just a mosquito flying around. 🦟
So I asked him,
“Hey, why isn’t anyone visiting your shop?”
He replied, “If you’re not buying, please don’t waste my time.”
I smiled and said, “I will buy for sure, just let me answer my question first.”
He agreed.
Then Me: “Why do you think people aren’t buying these books?”
BookSeller: “Maybe they don’t like these new-gen books like novels, fantasy, anime, business stuff. Youth don’t read this.”
Me: “Okay, where do the youth hang out to buy most of the stuff?”
Book Seller: “Online!”
Me: “And why do they buy online?”
Book Seller: “Because it’s cheaper.”
Me: “Exactly. So if you want to sell these books, list them online. But for now, if you want to make sales here, sell books that older people buy, religious, spiritual, or children’s books. Because older customers don’t compare prices. They’re in the buying mode, not the scrolling mode.”
Book seller (With a curious look): “That’s actually a great tip! I’ve learned something valuable in my 2 years of selling career today.”
(And in my mind, I was thinking: “The power of a marketer lol”)
Me: “Can I get The Dip for ₹150(~$1.66)?”
Bookseller with a smile: “Take whatever you want, I’m going to change my collection anyway.”
I bought the book… and a few minutes later, old age customers walked in too.
The lesson?
Whether it’s offline or online, you have to target the right people.
If you try to sell diapers to 20-year-olds, they’ll scroll past your ad.
If you sell at the wrong place to the wrong audience, you lose. But if you understand where your crowd is and what they want…
That’s how you make money.
Simple, isn’t it, {{first_name|Bro}}?
And see you in the next value email.
-AshuRex
Sterak 64
P.S:
If you didn’t watch my recent video on how to make decisions in life like a CEO,