Hey {{first_name|bro}},
In my 2nd last email, I talked about perception and how you present yourself.
But today, the perspective I'm gonna share will make you cry lol.
If you're Indian, you'll cry less.
So I was in my black outfit at KITT SQUARE of Bhubanswar, waiting for my bus, eating a Cadbury ice cream:
Then an old aunt came to me and asked for money.
There are hundreds of people in the crowd. But she chose me and came near to me and asked for money.
I said no…
Asked again.
No….
Again.
I said I don't have change, only online payment.
Then she gave me an offer😵
"So pay the tea shop nearby some rupees. He will give me the cash."
I was like, holy cow…...
She's better at sales than most copywriters. Because they give up after one rejection lol.
She kept asking until I said yes. But I walked away saying no.
Then the scene changes:
After 10 minutes, 3 kids from the opposite direction of that aunt came straight to me.
Touched my hand. Made cute faces. Asked to eat something by gesturing their hand towards the ice cream van.
Again. Hundreds of people on the street surrounded me. They came to me lol.
I said no to them, too.
Because their parents make a lot of babies without thinking about how to raise them. And then make them beg.
I help the poor. But not business-oriented beggars who don't have money but make a baseball team of kids and then send them to beg.
Straight no to them.
The old aunt asked 4 times. Gave me a solution when I said "no change." She didn't care about rejection.
While Most copywriters send one cold email. Get ghosted. Then quit.
But the beggar stayed until I physically walked away. That's what separates people who make money from people who don't.
I was in a black outfit, a clean look, standing alone, eating ice cream.
I looked like someone who had money. So they targeted me.
And your copy does the same thing.
If your pitch looks cheap, nobody approaches. If it looks professional, clients come to you.
But know when to walk away.
Cause some clients aren't worth your time. No matter how persistent they are.
So, know the difference between a real opportunity and someone wasting your energy.
AshuRex
-Streak: 261