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Yo,

From today, my personal brand is gonna change forever.

Cause all the time you saw me in the OG black T-shirts…

But…

This time it's gonna be different.

"Ashu, are you gonna wear a lot of T-shirts?"

To be real, no way. 

Black will be the primary, the best, all the time, everywhere, in every video.

But to show me as a different character, I will add one more colour. 

And it is none other than this:

White One Lol

Most of the time, you will only see it in short-form content, especially on Instagram.

And on YouTube Shorts in the future, when I have a team again.

It's for showing a different character or a meme character, because that's what it is.

I can also do comparison content. 

For example, when I'm talking with a client, the client will be in white, and I will be in black. 

Or someone making sales from day 1 Vs day 100. 

So there's a visible difference between the two. That's the comparison content.

In branding, white means peace. But for me, white means entertainment and more aggression.

I shouldn't say it, but we should use brand colours in a meaningful way. 

If I wore red, it would be better. But I'm not wearing red; I'm wearing white.

So yeah, I have my style and my unique taste. Because I believe in the Purple Cow concept: create the trend, don't follow it…

Let’s see how things will go…

-AshuRex

Streak: 596

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