I Dealt With A Salesman💀

Hey bro,

Today I went to India's No. 1 lens brand showroom, called “LensKart”.

My mom and my sister were already there buying spectacles. And whenever you buy any spectacles from Lenskart, and you have their monthly subscription, you can take any sunglasses for free.

And I was just there to pick up free sunglasses lol cause i recentaly broked one.

But the salesman had other plans.

"Sir, our eye checkup is free. You should check if everything is good."

I said no. My eyes are fine.

He pushed again.

"It's free. Think once. You can catch problems early before anything becomes big. Hope God doesn't let anything bad happen."

Classic fear tactic lol.

I said no with confidence.

While making the bill, he pointed to another section.

"Sir, there's a Gen Z collection. Very trendy. Why don't you check it out?"

In my mind: "Yo, mister salesman, don't try to upsell another salesman."

I personally think Gen Z glasses look like shit. So I passed.

"If you pick these up today, it's ₹100 extra. But if you pay ₹50 more right now, we'll deliver them to your address in 3 days for free."

This guy. Three offers. Back to back. Ready with options at every step.

And here's what most copywriters miss.

They write one offer and stop.

But this salesman had three backup offers ready before I walked out the door.

That's what your copy should do. Don't let your reader leave with just one option when they buy something.

Upsell them something with higher value.

And the salesman knew this without reading a single marketing book lol.

You should, too.

- AshuRex

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