Hey {{first_name|Bro}},
Last night, when I was reading this book:
I was kinda tripping over a story. I was like, who sells a chair for 750 dollars?
I laughed at it. Cause chairs are out of the box in marketing. But the chair I am talking about looks strange and costs more than some computers at the time.
And its company didn’t design it to fit in. They designed it to stand out. And that’s exactly why a guy named Seth Goldstein noticed it.
He had just raised his first venture capital (investors’ money) cheque for his agency. Instead of spending it on new computers or fancy furniture, he bought a bunch of these chairs.
That single move changed how people saw his company:
Clients walked in and felt like they stepped into the future.
Reporters wrote about it.
The Wall Street Journal covered him.
Then his agency grew. And he made some serious money in capital M (Millions).
All from a chair that looked odd and cost more than it “should.”
It all happened cause people gravitate to what breaks patterns. They pay attention to the thing that doesn’t behave like the rest.
And when your offer carries that same energy, people remember you. They trust you faster. They buy faster.
So, be a purple cow in your business as Seth did.
-AshuRex
P.S. If you’re sad, then watch this👇
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