How Billboards Cause Accidents

Hey {{first_name|Bro}},

I just finished my scooty ride an hour ago. Cause I was travelling to my uncle's.

However, there's something unusual I spotted on the road that made me write this email.

Whenever you drive, your attention goes to these shiny, colourful billboards. And I was doing the same and almost hit a bus.

I got home, did a bit of research, and found that roads with billboards have 3 times as many accidents as normal roads.

Then I think, why post billboards then?

Because they WORK. They grab attention so hard that people literally crash their cars.

That's the power of visual copy placed in the right spot.

And the lesson for this email is: “Attention is dangerous”.

When your headline, your hook, your first line grabs someone's attention that hard, they stop there.

They read the whole copy. They take action according to CTA. And then they buy.

If your copy grabs attention but doesn't deliver value, you're just causing crashes. 

So, first: Grab attention (like billboard) + Deliver value (safe landing) = Sales

That's how you write copy that works without causing accidents.

-AshuRex

Streak: 233

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If you have any queries, feel free to ask by replying to this email. 

I will get back to you ASAP.