How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Yo {{first_name|bro}},
Googly Woogly Woosh. Three completely made-up words!
No meaning. No logic. No product description.
(These 3 sentences aren't AI between, haha)
And yet every Indian above 20 knows exactly what it is.
Pond's Cold Face Cream Ad!
But how does the idea for this ad come from?
Well, Piyush Pandey, India's greatest ad man, was sitting at home one day.
His wife, Nita, had this habit of squishing his cheeks lovingly, like a totally cute and random thing couples do.
That one personal moment stuck with him.
He took it to Ogilvy. And let me be clear, he was chairman of Ogilvy India.
Built a whole campaign around it. Boys squishing girls' cheeks.
That playful jingle is playing in the background.
And the line that came out of it was just three nonsense words that meant nothing but felt like everything.
The ad never said the pond cream is good.
Never showed lab results, and a celebrity holding a bottle and saying "dermatologist tested."
It just made you feel warm. And that feeling got attached to people with the pond forever.
Decades later, people still remember the jingle without even remembering the brand name first.
Unfortunately, Piyush Pandey passed away in October 2025. But the lesson he left behind is simple:
“The best copy doesn't describe the product. It makes you feel something. And that feeling does all the selling.”
-AshuRex
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