In partnership with
Yo,
Whenever I walk into my college,
I don't want to.
I have a lot of interactions with others, and one thing I noticed a lot.
Everyone is tag-oriented. And I saw my mom and grandparents: if they need something, they will get it from any brand.
You can say they are not aware and didn't see a lot of branded ads.
But Gen Z is brand and tag oriented from the birth of their mother's stomach, cause they saw TV ads, now social media. So they know what that is or not.
So if you're working for any e-com client or selling anything, make sure you're showing yourself as a powerful brand and being visible.
Because the more visible you are, the more they will trust you and come to your website and page and buy from you.
And it's the same for cool names and personal brands like me:
AshuScalesBiz {it's also a tag}
And people's personality type, orientation, they are giving tags to everything lol.
Because they're studying and well-educated and smarter than the last generation.
And every new generation is smarter than the last one. So they're being more specific and tag-oriented.
Dot.
-AshuRex
The Popcorn Brand Turning Heads and Raising Capital
What does it look like when a consumer brand starts to break out?
Popsmith generated $5.8M in revenue in 2025 and is projecting $9M in 2026, with more than 100,000 customers and $20M+ in lifetime sales.
The brand has already earned national recognition through Oprah’s Favorite Things and partnerships with Costco, Sur La Table, and Williams Sonoma, where Popsmith is rolling out nationwide this holiday season.
Now Popsmith is raising capital to accelerate its next stage of growth, and individual investors have the opportunity to become shareholders.
