In partnership with
Yo,
This morning, after eating oats with cow's milk…
I was reading a book called Designing Brand Identity (6th edition).
There's a chapter called "Designing Identity" that literally opened up my view on branding.
It was literally 50 pages of reading lol.
But in this email, I'm gonna give you the key points.
Here we go:
THE IMPORTANCE OF COLOR:
Colour creates emotion, triggers memory, and gives sensation.
Multiple studies have suggested that colour has a significant impact on purchase decisions.
Ex: On a landing page or sales page, you will see a purchase button in green because it makes you feel safe.
ICONOGRAPHY:
Icons are all around us.
These are some of the most powerful tools we have to communicate across language and cultural barriers.
So, there are 2 techniques for any iconography:
Iconic technique: distilling objects or concepts into icons.
Example: Nike’s Swoosh.
The whole idea of speed and the Greek goddess of victory is boiled down to one simple curve.
Apple’s bitten apple works the same way.
Narrative technique: icons that tell stories.
Example: Amazon’s arrow runs from A to Z, so it says “we sell everything,” and it also looks like a smile.
SOUND:
Sound shapes perceptions and evokes emotion in anything you share in reel or video format.
And that’s why there’s a famous saying: “All brands are in the entertainment industry. Most of them just don't know it yet.”
OTHER SENSES:
Smell
Taste
Touch
Every single thing in your brand should be, in a way, the way it needs to be…
-AshuRex
Streak: 593
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