Yo {{first_name|Bro}},
It might sound offensive, but we have all kinds of people in our society. And that should be a balance.
Like in Avengers: Infinity War, Thanos said the universe should be perfectly balanced.
But do we really need criminals, lol?
YES!
Because if there are mafias, big organisations working against humanity, which might be dangerous, we should finish them as soon as possible.
So we need criminals. But the good criminals.
It might sound like a slightly different email, but criminals are good friends with bankers.
Because if anything happens, if they need any money, if they need any kind of financial help, they're friends with banks.
So banks can help them afterwards.
Every agency, every big organisation & every big country, they have some mafia or gang who do the stuff and protect their country.
And I'm not here to support anyone, or to say doing crime is good or bad. I'm just sharing my point of view.
And it's the same for marketing.
Every brand needs its "good criminals": the aggressive sales guy who closes deals others won't.
The copywriter who writes the controversial hook everyone's scared to post, the ad that bends the rules just enough to get attention.
You need that balance.
The brands that win have both: the "criminals" who push limits and get attention, and the "bankers" who build the relationships and keep things stable.
That's the game.
-AshuRex
Streak: 439
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