In partnership with
Hey {{first_name|Bro}},
If you think tactic and strategy are the same word and refer to one thing,
Then let me tell you, it isn’t.
Because a strategy is the way you use stories, status, and connections to create tension in copy. While tactics are the dozens or hundreds of actions and steps you take based on your strategy.
So, in copywriting, which is a more effective tactic or strategy?
Well, both are important to get better at copy, but tactics always win.
Because you can know every strategy, every structure, every possible course you’ve watched to get knowledge, and it still won’t matter.
Until you take it to the next step to writing your first draft →editing → proofreading, and coming up with your final copy.
And this action is called the tactic and teaches you more than strategy ever will.
So, learn about copy strategy, but use it to take tactical action when you write your copy every single day.
Then you’ll become a top 1% copywriter, {{first_name|Bro}}.
- AshuRex
Streak: 97
P.S. If you want to know what ad I’m running here and how it’s making me $15–$20 per email,
Just reply to this email, and I’ll guide you step by step so you can do the same.
If you have any queries, feel free to ask by replying to this email.
I will get back to you ASAP.
Don’t get SaaD. Get Rippling.
Remember when software made business simpler?
Today, the average company runs 100+ apps—each with its own logins, data, and headaches. HR can’t find employee info. IT fights security blind spots. Finance reconciles numbers instead of planning growth.
Our State of Software Sprawl report reveals the true cost of “Software as a Disservice” (SaaD)—and how much time, money, and sanity it’s draining from your teams.
The future of work is unified. Don’t get SaaD. Get Rippling.