Copy Lesson From Winter Fog

Hey {{first_name|Bro}},

The winter becomes worse when you come through this type of fog:

A mixture of water vapours, dust, and pollution, which only gives you cold, flu, and, in the long term, asthma-like disease.

And copywriters also do the same.

Their writing becomes foggy and invisible when no sales are generated from the copy.

And that's not because they aren’t good enough, but they don't do the basic things like:

At the end, their research is incomplete, and they load a trash copy in emails and sales pages.

Then just crickets.

And wonder what happened?

But no one was there to tell them, "Your copy su*ks bit*h"

Therefore, do the essential research first and understand the audience.

Then start writing your copy, {{first_name|Bro}}.

-AshuRex

Streak: 169

P.S: If you’re still getting my emails in your promo tab, then do these simple settings, and you will get emails in your primary tab forever.

And let me know if you did all the settings.

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

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