Yesterday, I did something weird.

I was standing in the snack stand at my local store in Bhubaneswar. Surrounded by the usual suspects. 

Red Lay's. Yellow Kurkure. Orange Doritos. 

Then I saw a deep purple bag with bright orange bands. Golden yellow text.

A flavour name so bold it looked like it was yelling at me.

Yeah..

I bought a bag of Cornitos Tikka Masala nacho crisps.

Not because I was hungry. Not because I love nachos. Because the packaging wouldn't let me look away.

I grabbed it. Paid ₹35. Went home.

And instead of eating the chips, I spent two hours breaking down every single element on that package.

Let me show you what I found:

It says "10% EXTRA" in white text on an orange background.

First thing you see. Not the brand or product but the benefit. And our eyes always read from left to right, so for the packet we saw it the same. And that’s how we saw the 10% extra spot.

While Most brands waste that spot with their logo or some decorative bs.

But Cornito explains why you should pick this bag over the others.

Next thing. ….

 "CORNITOS" in golden yellow against that deep purple.

Yellow and purple are opposite on the colour wheel. Maximum contrast. You can read it from across the store.

It's a good use of colour science here. 

Yellow on purple has the highest legibility at a distance.

"TIKKA MASALA" in massive brown text on orange.

It's bigger than "Nacho Crisps." Way bigger. Because the category doesn't make you different. 

Every brand makes nacho crisps. But Tikka Masala flavour is the differentiator here.

And the colours:

Together, they show you the product without showing you the product.

"The aroma of freshly ground spices... The magic crisp will leave you spellbound."

Look at those words. "Aroma." "Magic." "Spellbound."

Sensory language. Experience language.

These are some fancy word and it’s kinda hard to understand for me as a writer.

It needed to be changed with simple wording, so the buyer can feel the message here.

ThenI flipped it over.  There’s a whole different energy than the front one lol

Cause Front uses warm colours to sell and get attention. While Back uses cool neutral colours to build trust.

They're not trying to convince you anymore.  They're proving you made the right choice. 

Front = emotion. Back = logic.

It’s like a client I saw and wanna work with you, but he was just checking if you’re a trustworthy guy or not.

I went back to the store. Stood in front of the snack stand again.

And look around and see: Red bags. Yellow bags. Orange bags.

And only one purple bag:

Your brain notices interruptions, and the Purple stands out because it's the only one breaking the pattern.

So, if your competitors all use red, use something else. Stand out or blend in.

There's no middle ground.

This ₹35 chip bag taught me more than most marketing courses lol.

Every colour triggers an emotion. Here:

The difference between a ₹35 chip bag and a ₹10 chip bag isn't the chips.

It's the psychology.

Now look at your website. Your sales page. Your email.

Ask yourself:

If not, you're leaving money on the table. Just like every other red and yellow bag on the shelf.

So, be different. Be impossible to ignore in the market.

-AshuRex

P.S. I finally opened the chips. They're good. But the packaging taught me more than the taste ever could lol

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