Yo,

You just fell for a pretty good psychological trick.

Because I gave you two options, and some people might find it clickbait and BS. 

While some might think: "Okay, I gotta click it. I don't wanna die, which is not gonna happen, but let me click"

When you give two options to anyone, it's easy to choose. But when you give a lot of options, people will just click off.

For example, when I go to a restaurant or cafe, I feel the same situation because I'm new to this culture right now. 

I don't know what dish I like and what I don't. So I have to try everything out.

So I always do, "Ok, I'm a healthy guy. I will choose a salad or something." 

I get more specific in that category. When I go, I know exactly which salad I need. 

That's it.

And it's the same for anyone landing on your sales page or your email page.

Just make sure they are not going through a lot of options. Their only job is to sign up or to buy that product.

Or they are not gonna die, but your sales are gonna die. 

Your conversion rate is gonna die. And you are gonna die. 

Lol, too negative to end an email.

Well, it is what it is; take it as feedback from someone who has gone through a lot of steps to say this.

Peace out..

-AshuRex

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