Hey {{first_name|Bro}},
I just finished my 30 minutes of video recording for my main channel.
I was happy and energetic, and decided to edit the video at night and upload it to YouTube by the next morning.
UNTIL…
I saw this notification:
"Your storage is full, clean it up"
I was like:
I saw that the video was only recorded for 21:36 seconds exactly, and other parts weren't saved.
So, after cleaning, I need to re-record the other 9 minutes of it lol.
But that moment I realised that something similar happens with copy too.
When your copy is full of fluff words, it stops working cause the reader's brain hits 'storage full' and makes them confused, and they leave.
So before you hit send on your next email, ask yourself:
Can I cut this sentence?
Can I use fewer words with the same meaning?
If yes, do it.
-AshuRex
Streak: 227
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