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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Hey {{first_name|Bro}},
Yesterday, our gym members created an unknown circle in the middle of the session.
From the circle, our trainer started calling out whoever was doing any exercise, “Quit it and come here!”
I was like, “Holy shit, let me finish my last 6 reps!”
I completed them, went to the circle, and realised it was a birthday celebration.
A girl was cutting her chocolate cake.
I thought, “Okay, let her cut it.” Then suddenly, she started handing out her bakery service cards to everyone.
Me: “Holy shit… she’s promoting something!”
Turns out, nobody had ever celebrated their birthday in the gym before.
But she did it with her own money and used it as a marketing moment to promote her bakery service.
That’s exactly how marketing and business events work: someone organises them to promote their brand, and others join to participate and make connections.
While freelancers like us and my mentor Kav join to get some leads and close them as warm prospects.
So wherever you are, it doesn’t matter. If there’s an opportunity, market yourself.
That’s what the bakery girl (and my mentor) reminded me of.
Never miss an opportunity to sell yourself, {{first_name|Bro}}.
— AshuRex
Streak 86